Focus on Arts and Ecology

February 11, 2022 

China's box office earnings hit a record again. 

The total for this year reached 10 billion yuan (about $1.57 billion). It took just 40 days for cinemas to reach that mark, the shortest time since records began. 

But what has been contradictory is that the number of people going to cinemas has dropped significantly.

Nationwide, the number of tickets sold during the Spring Festival this year dropped by 28.1 percent from a year earlier.  So if audiences are unenthusiastic, why are the box office earnings so high this year?

One of the important reasons has been the obvious increase in ticket prices. 

The average ticket prices across the country jumped by nearly 8 percent during the holiday. But that price jump acts against cinemas' will. 

(Sources: China Report)