Focus on Arts and Ecology

A three part series giving writers tools to build an editorial strategy and a steady publishing drumbeat.

SEP 11, 2023

A blank page and an endless horizon of posts to manage alone can be intimidating. What should you publish and when? How will you stick to your ideal publishing schedule? 

For independent writers, having an underpinning editorial calendar and strategy can help you publish consistently, with a steady uptick of subscribers. And it means over time that you have fewer decisions to make and can focus on writing.

But unless you are a journalist or have worked for a media organization, it’s hard to know where to start with calendaring tools, goal-setting, and creating your own tone-of-voice document. 

In a new three-part series, we’ve created resources to furnish writers with the know-how to create your own editorial strategy to fortify your output and build consistency. Writers including Hugh Garry of Formats Unpacked, Anna Codrea-Rado of A-Mail, Gene Weingarten of The Gene Pool, and more weigh in on areas like designing formats, whether style matters, and how to overcome the blank page. 

In this series we’ll cover:

1. Why you’re publishing: Setting goals for your publication
   Live now

2. What you’re publishing: Formats, style, and templates
   Check back on September 12

3. When to publish: Setting your schedule and building a habit to do the work
   Check back on September 13

To view the first part of the series, on setting goals, go here. 

Visit part one

We’re writers teaching writers at Substack, and encourage everyone to share their own tips and insights in the comments on each post and over in Notes.