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Chinese brands lead Euro 2020 sponsorship

July 2, 2021

For some fans watching the Euro 2020 football championships this summer, a few of the brands on the billboards may look unfamiliar.

Alipay, Vivo, Hisense and TikTok – ok, you've probably heard of the last one. But what they all have in common is they are Chinese firms.

The quartet makes up a third of the tournament's 12 main partners this year – that's more than any other country. Click here for more details. 

(Sources: China Report)

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