July 2, 2021
For some fans watching the Euro 2020 football championships this summer, a few of the brands on the billboards may look unfamiliar.
Alipay, Vivo, Hisense and TikTok – ok, you've probably heard of the last one. But what they all have in common is they are Chinese firms.
The quartet makes up a third of the tournament's 12 main partners this year – that's more than any other country. Click here for more details.
(Sources: China Report)
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