About four out of five Vietnamese consumers
are willing to spend more on food produced from materials labelled safe and
environmentally friendly, according to a survey conducted by Nielsen Viet Nam. Survey
results released on Wednesday showed that brands which commit to selling green
and safe products reported a growth rate of 4 per cent in recent years. Đặng
Thúy Hà from Nielsen Viet Nam said that to increase competitiveness, companies
should pay more attention to building green brands. Enterprises should build
consumers’ confidence in their brands through fulfilling their social and
environmental responsibilities and by putting consumers’ health at the centre
of product development. Vũ Xuân Trường from the Institute for Brand and
Competitiveness Strategy said that ‘green’ products are giving many enterprises
a competitive edge. He said that enterprises should employ energy-efficient
technologies, fulfill their social responsibilities and protect the environment
to build green brands. However, there are still challenges facing Vietnamese
enterprises, especially small and medium-sized businesses, which lack funds to
invest in green products while having to balance the goals of profit and green
growth. In addition, there are a wide range of green technologies in the world
but their use in Việt Nam is limited because in some cases employees at
enterprises are unqualified to use technologies transferred to them.
Viet
Nam News – April 20 - http://vietnamnews.vn/economy/375072/vietnamese-consumers-willing-to-pay-more-for-safe-foods.html#yPHgbkER8e2to3x5.97
Vietnamese consumers willing to pay more for safe foods
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